Jinsol Gukbap
Rebranding a local Korean classic with Jinsol Gukbap
Jinsol Gukbap is a homey Korean comfort food restaurant in the heart of Koreatown, Los Angeles. They're known for their consistent, stick-to-their-roots method of preparing traditional Busan style dishes. Their famous "Gukbap" is a nutrient rich pork soup served with noodles and steamed rice. You'll find many an old Korean there, reminiscing of home while soothing their stomachs with the healing elixir of deeply simmered pork broth.
The Problem
Every local in the area has heard of Jinsol Gukbap. No one can deny the top-tier quality and taste of food that they serve. But prior to meeting with us, Jinsol Gukbap had little to no online presence. The team at Jinsol wanted to expand their customer base past the local, older generation Korean community, to a larger, more contemporary audience.
Our Solution
We sat down with the team at Jinsol Gukbap and outlined their goals and target audiences. Through a series of onboarding sessions, we were able to come up with a fully customized plan that would fit their every need.
Content Production
High-quality photo and video content is a must! Luckily, this is our specialty. Our in-house production team arranged for regular shoot days so that fresh content would never run low.
Social Media Management
In this day and age, your business does not exist without a social media presence. Maintaining a solid following on platforms such as Instagram, Facebook, Yelp, etc. is crucial! We post original, creative content on a schedule basis to maintain brand imagery, and also to increase reach and follower count.
Influencer Marketing
When it comes to influencer marketing, we have extensive experience with both micro and macro influencer partnerships. No matter what your budget is, there's always an efficient way to expand your reach! We invite influencers on a regular scheduled basis to keep Jinsol Gukbap fresh in the hearts and minds of our target audience!
Paid Advertisements
Posting content alone isn't enough; paid ads and influencer partnerships are key to rapid brand growth. We design campaigns for Google, Instagram, Facebook, and Yelp, and have extensive experience with both micro and macro influencers to keep Jinsol Gukbap top-of-mind.
Website Design
We were able to revamp Jinsol Gukbaps website to a contemporary, minimalistic design that represents the core values of the restaurant. Modernity embracing tradition!
