Seoul Soul BBQ

Together since its opending day

Seoul Soul BBQ offers a premium All-You-Can-Eat Korean BBQ experience. Woodae galbi, their signature dish, is bone-in meat that is cut lengthwise from the 6th to 8th ribs. It is vertically shaped so that you can enjoy the whole rib. This particular cut is known for its exceptional texture and tenderness.

The Problem

The brand faces several challenges: a lack of established reputation, a new and unfamiliar menu for the US market, higher pricing compared to competitors, and operating in a poor economic environment.

Our Solution

To effectively grow the brand, focus on raising awareness and educating potential customers about its unique value. Host events both online and offline to attract attention, and develop a strong unique selling point. Collaborate with influencers to boost visibility and credibility, while engaging consistently with customers to build trust. Additionally, produce high-quality content to showcase expertise, and develop a user-friendly website with reservation features for an enhanced customer experience.

Content Production

High-quality photo and video content are essential, and fortunately, that's our expertise. Our in-house production team schedules regular shoot days, ensuring a constant flow of fresh content.

Influencer Collaboration!

We've partnered with influencers to generate word-of-mouth buzz, which remains one of the most powerful marketing strategies. Influencers, with their dedicated fan bases, have enjoyed their experiences at Seoul Soul BBQ and have authentically shared their thoughts on our products and services.

Content Production

Visual content is crucial for branding and is essential for the success of a restaurant business. Prioritizing strong branding through visual content lays the foundation for success, and our team executed this exceptionally well!